Organization: Rotary International
Campaign: World's Biggest Commercial
PR agency: GolinHarris
Launch: October 24
Objective: Polio cases may have decreased worldwide by 99% since 1988, but Rotary International is set to launch an online campaign featuring the World's Biggest Commercial with the ultimate aim of completely eradicating the disease.
“We're trying to get more people to understand that polio, a disease many people think doesn't exist anymore, still threatens children around the world,” says David Alexander, acting CCO ...