Eighty-three years ago, Edward Bernays defined PR as "influencing people, persuading people, and integrating people with people." If Bernays were alive today, he'd be very confident about the future of our profession.
"If influence, ultimately, is what PR is all about, then we've never had a better time to play that game than we have right now," asserts Jeffrey Rayport, a former Harvard Business School professor and chairman of Marketspace. At the Council of PR Firms' 2006 Critical Issues Forum earlier ...