Company: Roman Meal
Campaign: Summer Sandwich
PR team: Publicis Consultants PR, a division of MS&LGroup
Launch: July 2010
Budget: $100,000, including a small online ad buy
Objective: Bread brand Roman Meal hopes its summer sandwich campaign will boost awareness among its Boomer target and reinforce its positioning as a convenient, healthy product, noted VP of marketing Luis Pedroza. Vicki Nesper, VP at Publicis Consultants PR, the brand's AOR, added that the effort reaffirms an ongoing campaign message about “anti-aging,” tied ...