EMMAUS, PA: Rodale, the publisher of magazines such as Men's Health and Runner's World has chosen Catalyst Public Relations to lead communications for its annual marketing program conducted with Nissan.
The publisher selected Catalyst for the year-long initiative following an RFP, said Alison Brown, associate director of sports marketing and events at Rodale. Four agencies participated in the review, added Brown, who declined to name the other firms.
Last year, Zocalo Group managed communications for the program and did “great” ...