Companies and organizations that are trying to reach a targeted demographic with a complex message can use radio media tours (RMTs) to provide a cost-effective means of additional insight to their story.
But, it's important for PR pros to remember that a sharp news hook and a prepared spokesperson are the keys to a successful interview.
Pitching issues that are tied to breaking news, health stories, the economy, and the environment are popular with radio stations right now, says Richard Strauss, ...