LOS ANGELES: McDonald’s and Burger King have once again raised the stakes in their battle for PR supremacy, with multi-million dollar Pokemon and Toy Story 2 campaigns putting the fast-food giants in direct competition with one another for holiday dollars.

LOS ANGELES: McDonald’s and Burger King have once again raised the

stakes in their battle for PR supremacy, with multi-million dollar

Pokemon and Toy Story 2 campaigns putting the fast-food giants in direct

competition with one another for holiday dollars.



In their latest collaborations with Hollywood, the nation’s ...