Comms pros love social networks' freedom, but potential for controversy can complicate matters
From MySpace to Facebook and beyond, social networks' interactive freedoms make them popular and irresistible for communications pros. However, like controversial or offensive content that threatens campaigns in other mediums, such freedoms can translate into risk. For most marketers on social networks, the risk becomes a challenge, as pros really can't avoid the massive marketing potential of the rapidly growing medium.
This complicated environment became apparent recently when ...