NEW YORK: Virgin Mobile has selected Ruder Finn as its AOR following a competitive review.
Corinne Nosal, a spokesperson for Virgin Mobile, confirmed that Virgin has selected RF, but said contract negotiations are in progress.
PR efforts will raise brand awareness and consumer education about the benefits of its wireless plans. Initially, RF's focus will be on Virgin's "Totally Unlimited" plans and publicity surrounding the Virgin Mobile Festival to be held in August. Outreach efforts for the newly launched "Totally Unlimited" ...