PR pros who have made the transition from being large-agency executives to managing their own boutique firms have some words of advice for peers contemplating a similar plunge.
For one thing, be prepared to do everything yourself at first, from writing press releases to managing invoices, cautions Step One Communications' principal Tom Goodwin.
Though he's held senior-level posts at Porter Novelli, the Hawthorn Group, and Powell Tate, Goodwin decided seven years ago to trade in the large-agency lifestyle for his ...