The days of bulging binders are over, as the clip book has become digitized and includes complex measurement.
Demonstrating the value of a PR campaign, program, or department is notoriously tricky, not least because it means many things to many people. But because one of the key functions of PR is to garner media coverage, for many years, the clip book seemed to be a handy answer.
"[The clip book] still serves a very important purpose," says Gary Getto, VP at ...