At the beginning of this month, 7-Eleven transformed a dozen stores into Kwik-E-Marts, the fictional trademark convenience store on The Simpsons, in the latest case of reverse product placement - shifting imaginary goods from the screen to real life.
Through a deal with Fox promoting the July 27 release of The Simpsons Movie, those stores, along with most of 7-Eleven's other stores in North America, will carry items that until now only existed on the TV show, including snacks like ...