Celebrities are used to move a lot of product in the US, and globally. They endorse liquors, clothing, phones, cars, political causes, and even other celebrities. As the events of this past week demonstrate, though, celebrities, including barrier-shattering athletes like Tiger Woods, are just human. They make mistakes – embarrassing and painful ones for both their families and the brands that they endorse.
This doesn't necessarily mean Woods, or any of the other celebs whom have at some point been ...