Client: RetailMeNot.com (Australia)
PR agency: Schwartz PR (San Francisco)
Campaign: The RetailMeNot Holiday Giveaway
Duration: November 15-December 2009
Budget: Less than $20,000

RetailMeNot.com, a site for online discounts and coupon codes, sought to drive traffic. Knowing that Twitter users tend to shop online, it worked with Schwartz PR to reach its key demographic of women ages 18 and 39.

Strategy
The team also wanted to build a Twitter following for announcing new merchants, discounts, and ...