When promotions and deals go sour, marketers should look to product innovation and PR. Better yet, marketers should look to product innovation and PR before promotions and deals go sour. While promotions have a place, especially around holiday, the retail and CPG industry needs to turn to innovation. It needs to add new products to entice consumers to spend more, according to year-end fiscal forecasts.
The Wall Street Journal reports that ConAgra cut its earnings forecast for 2011, citing “lackluster shopper ...