As mobile devices become increasingly ingrained in the daily lives of consumers, QR codes are growing in importance as a beneficial communications tool, particularly in the retail sector.
Macy's rolled out a major QR code-based branding campaign in spring 2011 called Macy's Backstage Pass. Focused on the retailer's set of celebrity designers, consumers can scan QR codes from signage and in-store displays in order to obtain interactive and engaging video content delivered directly to mobile ...