WASHINGTON: The National Retail Federation is targeting the general public and Capitol Hill by instigating its first yearlong advocacy campaign, aimed at pushing its jobs, innovation, and consumer value agenda.
The comprehensive campaign—a first of its kind in the federation's 100-year history—is designed to give the federation a greater stance on Capitol Hill, said Tita Freeman, SVP of communications and public affairs for the National Retail Federation (NRF).
“The NRF has always been the go-to source for industry trends and research, but we have not ...