Today, June 14
Who is your client, and what are its media goals?
Hanna Lee: San Domenico NY has been one of the finest Italian fine-dining restaurants in New York for nearly two decades. The proprietors, Tony May and Marisa May, are a father-daughter culinary team, and they were looking to raise both regional and national awareness for this legendary restaurant.
NBC's Today has national appeal. What also made it good for a local restaurateur, and how did you pitch the producers?
Lee: ...