Levi Strauss & Company, jeansmaker and self-proclaimed 'corporate pioneer' in the fight against AIDS, took a PR hit this week when the company's plan to put up a 30-foot 'Tree of Life' decorated with condoms in New York's Central Park was quashed by city officials.
'It's one of the most idiotic ideas I've ever heard of,' said press-shy New York City mayor Rudolph W. Giuliani.
The company immediately began looking for backup sites to display the tree and hold an ...