PRINCETON, NJ: Superior Lithographics has selected Resound Marketing as AOR to raise the company's profile and generate buzz about its newest release.
The large-format packaging firm's latest offering, known as FirstTouch Interactive Packaging, allows businesses to place a Quick Response (QR) code on each box, which consumers can scan via their smartphones and be directed to a product's mobile site for related information and promotions. QR also allows Superior to track and calculate results of promotions and sales.
Resound will ...