Product placement has become a common tactic for marketers seeking to integrate their products into the storyline of a TV show or movie. And while it often involves payment, there are several situations where unpaid product placement is possible. Similar to other media outreach efforts, it requires research and building strong relationships.
“Call the producers; root around until you find the right person,” advises Jessica Tolliver, senior media relations manager with Carmichael Lynch Spong.
CLS client Lutron, a lighting controls ...