Booking clients on morning TV shows – whether national, local, network, or cable – can provide a boost in brand awareness and even sales, as well as lead to new opportunities. But securing a slot on one of these shows requires research and significant relationship building for the PR pros trying to break through for their clients.
“We're challenged every day to raise the bar in the way we present our segments,” says Patty Neger, a coordinating producer for Good Morning ...