Companies like Kraft Foods - well-known for its Velveeta brand prepared pasteurized cheese goods - are trying to reposition themselves to become more focused on "healthy living," according to an article from Adweek.
With the growing consumer interest in healthy living and a nationwide discussion regarding childhood obesity as the foundation of its message, Kraft in 2005 launched the Sensible Solutions program. Kicking off with a labeling initiative - green "Sensible Solutions" flags first appearing on the labels of more than ...