BOSTON: A majority of reporters are complaining that financial institutions don't communicate newsworthy events, according to a study by BackBay Communications and Marketwire. The journalists also said that banks and the like don't respond to calls, and if they do, they provide evasive responses.
Nearly half of journalists covering the financial sector (48%) said their biggest challenge is getting firms to communicate during a downturn. At least seven in 10 respondents said that firms' biggest mistakes leading to negative coverage are ...