There was a tension this week in Cannes that was hard to put my finger on. I've felt it in the way the creatives in the workshop seminars and forums talk about clients, in the way the clients on stage and in the hallways talk about creatives, and especially in the way that anyone even remotely related to social media talks about everyone.

Here's what I think it comes down to: The work we do, in what I will loosely call ...