SAN FRANCISCO: Even though most PR agencies use social media for their clients, the industry has been slow to embrace new technology, and now faces competition from other communications agencies, according to a report by the Council of Public Relations Firms.
The majority of the 55 agencies surveyed, all Council members, said they have competed with advertising and interactive agencies for social media campaigns, and occasionally, even for traditional PR functions.
"It's created a crisis of identity for the PR ...