New York Daily News, July 7, 2007
Who is your client and what are its media goals?
Jeff Cannon: Our client is Repel-X, a division of JAD, which recently developed a garbage bag that repels rats, raccoons, and other types of rodents. They wanted media coverage to prepare for a national rollout, but also build awareness in New York - a key local market for them.
What made the New York Daily News such a good hit for them? How did ...