Client: Wrap Media Group (Boca Raton, FL)
Agency: TransMedia Group (Boca Raton, FL)
Campaign: Wrapped Rental Vehicle Launch
Duration: July - November 1
Budget: about $25,000
Over the summer, Wrap Media Group executed its idea of wrapping rental cars with branding, giving advertisers a unique new form of exposure and renters a deep discount. The first deal was inked with Budget Rental Car of Atlanta and Sheets Energy Strips, which bought space on 25 cars available ...