NEW YORK: Remington Hair Care launched a digital campaign on August 4, focused around a contest where consumers vote on their favorite hair styles. Running through September 14, the "Tools for Celebrity Style" campaign leverages spokesman and celebrity stylist Richard Marin, encourages fans to spread the word virally, and targets fashion and beauty bloggers and media.

"One of our overall goals for the brand is to increase preference for Remington as a women's personal care beauty brand," said Christine Kuske-Riese, ...