Honolulu Star-Bulletin, June 3
Who is your client, and what are its media goals?
Tina Montri: We handle media outreach in California and Hawaii for global realtor Re/Max International. Its goal is to get exposure and awareness for its associates in these areas, especially during this soft real-estate market.
What made the Honolulu Star-Bulletin such a good hit, and how did you pitch the reporter there?
Montri: The Star-Bulletin is one of the biggest papers in Hawaii, which made it a great target. ...