Relevant Mind is positioning itself as the savvy friend that you ask advice on what to buy, says Heddi Cundle, chief communicator at Tanjable PR.
The site lets users search for a product, and then lists the most relevant online communities that are discussing it. Rather than pulling up reviews, the site taps into online conversations, like comment sections. "We are hoping to change what people's expectations are about product research," says Aaron Mann, Relevant Mind's CEO.
Idea: For its launch, ...