Working with advocacy groups requires a bit of give and take
To work well together, companies and advocacy groups must understand each other's motivation, needs, and operations. Good relationships take time, but can prove mutually beneficial and often help mitigate conflict. Once a crisis erupts, it's usually too late to establish rapport.
"Build community collateral in advance so you can have something in the bank if something does occur," says Lon Walls, president and CEO of Walls Communications, which works with groups ...