More than a year ago, a new leader to the greater PR world invited me and a senior editor to come into his offices for a meet-and-greet. This person had little knowledge of public relations, and wanted to learn about the trends, personalities, companies, and qualities of the profession. So for about two hours we were peppered with questions, which we obligingly answered.
Before I go any further, I should say that this person is actually an amalgam of four individuals ...