With tourism at a trickle, Florida firms are opting to diversify.
For many Florida PR firms, business in the Sunshine State has endured a prolonged cloudy forecast.
Several of the state's top economic drivers - tourism, technology, and its position as a hub for Latin American business and tourist traffic - have slowed amid the recession. Even before September 11, the recession was taking its toll on the Florida economy. Corporate and agency PR efforts retreated in kind. Agencies retrenched, and ...