NEW YORK: Reebok launched a pop-up store on New York City's Bowery street in a move to boost its street cred. The store will be open November 15 to December 14 and is stocked with lifestyle-based footwear and apparel and limited edition styles inspired by the city.
“[A pop-up] puts us in a position to find a cool spot for a certain period of time and move on to do something new,” said Christian Stegmaier, VP, Reebok lifestyle products and head of its classics division.