CANTON, MA: Reebok has rolled out a global, marketing campaign to support the launch of new product lines and a workout it created in conjunction with Cirque du Soleil.
In the Jukari Fit to Fly workout, gym goers “fly” from a steel bar - the FlySet - affixed to a rope attached to the ceiling in an effort to boost cardio, strength, balance. Reebok introduced two product lines for women - On the Move and the Reebok-Cirque du Soleil collection - to ...