NEW YORK: Redwood Software is working with Hotwire to raise awareness of its cloud offering and business process software as the company marks its 20th anniversary this year.
Redwood appointed Hotwire its first PR AOR following a competitive review last year. The company was searching for a global PR agency to work across multiple markets, said Simon Shah, Redwood VP of worldwide marketing. Hotwire beat out agencies including Shift Communications and Text100 in the pitch.
Hotwire will develop an international ...