For every corporate CEO who is excited by a positive product review on CNET, there are many others who want a woodcut in The Wall Street Journal or nothing - well, at least one accompanying a headline like, "Jane Smith makes investors rich, employees loyal, and customers buy lots of stuff."
That attitude is probably changing, but not all that quickly. Even in this supposedly sophisticated PR community, we still get complaining calls when stories appear "only" online. Clip books just ...