CHICAGO: Redbox is fine-tuning its communications approach as both business and competition continue to grow in the on- and off-line video rental service arena. The company, owned by Coinstar, hired Zeno as its AOR, and it recently announced that it's gearing up to debut an online streaming capability sometime this year.
“Our team has been quickly evolving as our business quickly evolves, said Kate Brennan, senior PR manager at Redbox who joined the company from GolinHarris in October. She also ...