Organization: American Red Cross
Leadership team size: 44
What's new: Placing a greater emphasis on social media functions when disaster strikes
As Hurricane Irene began to work its way up the East Coast in August, the American Red Cross launched an SMT with CEO Gail McGovern and conducted interviews from the Disaster Operations Center in Washington. From 6am to 10am that Saturday morning, she did nearly 30 broadcast interviews, said Roger Lowe, SVP of communications.
"Over ...