Independent UK-based education charity the Edge Foundation has appointed the Red Consultancy after a three-way pitch.
Red's corporate practice will work on a brief to challenge misconceptions about vocational qualifications.
Central to the campaign will be “VQ Day,” Edge's flagship event in June for the millions of people who will gain technical, practical, and vocational qualifications this year.
The retained brief includes press office support for the in-house team, which will target employers, students, and key stakeholders. Mark Lyons, MD of Red's corporate ...