Whether it's a film premiere or star-studded gala, having a red carpet can bring buzz and more media to an event. But red carpets shouldn't be limited to entertainment PR and Hollywood events.

“Even if it is just a small red carpet, it gives that glamour,” says Susie Arons, EVP at Rubenstein PR. “It doesn't always have to be celebrity driven. It can be VIPs in that particular niche.”

Juliette Harris, CEO and owner of It Girl ...