Red Bull has drafted John Doe to launch three drinks in the UK.
The agency secured the PR launch project brief following a competitive pitch process.
The appointment comes ahead of the global energy drinks company introducing the blueberry, cranberry, and lime flavors - known as the blue, red, and silver editions - early next year.
An agency source commented that “Red Bull has a lot of loyal fans, but equally there are a lot of people who don't like the taste ...