Even a cursory read tells us that the principles laid out in this book will work, in business or in life, for anyone who wants to be a "winner and not a whiner."
Virtually everyone is selling at some point: selling themselves, story ideas, positions on issues, or campaigns. Some are just more effective at it than others. Those who want to get better should read this book. As the author advises, re-read it until its principles become second nature.
The ...