The Food & Drug Administration (FDA) held public hearings in mid-November with industry leaders to gather information about using social media and the Web to promote FDA-regulated medical products.
The federal agency has insisted for years that regulations for print, radio, and TV communications also apply to online marketing, frustrating many of the companies and agencies that work in the pharma, biotech, and medical-device industries.
By not acknowledging the game-changing way that social networking sites and search engines have revolutionized ...