PARSIPPANY, N.J.: Consumer products company Reckitt Benckiser (RB) has launched a multi-country, multimillion dollar campaign to raise awareness of its corporate name among recent graduates.
Caroline Hey, RB's communications manager said, to date, all of its marketing investment has been focused on promoting its 19 brands, which include Clearasil, Durex, and Lysol. She said that's reflected in the fact that when RB recruits at campuses, students don't recognize the company name, even though they know and use many of its ...