NEW YORK: Reckitt Benckiser recently selected Euro RSCG Worldwide PR as its agency for Durex, following a review and the company's recent acquisition of Durex from SSL International.
Euro RSCG has been the creative AOR for the company and its portfolio of brands for a number of years. While that relationship may have put the shop's PR arm in the running, Alan Cheung, senior brand manager for Durex, said that it was, in large part, the agency's capabilities and expertise in ...