Client: Reckitt Benckiser (Parsippany, NJ)
PR agency: Lippe Taylor (New York)
Campaign: Pimple Blocker Battle
Duration: November 2008-May 2009
Budget: $350,000-$500,000
Reckitt Benckiser (RB) hadn't invested heavily in PR for its Clearasil skincare brand in many years. To launch Clearasil's Ultra Pimple Blocker Pen, however, the company opted to go beyond traditional media and hired Lippe Taylor to reintroduce the brand in an innovative way.
“I think it's been a while since Clearasil had done anything to excite the media,” says Jessica DiPietro, ...