Nonprofits are increasingly altering their communications strategies and tactics to counter the effects of the recession. They are reevaluating messaging, forging partnerships, and turning increasingly to social media to meet fundraising goals in a tough year.
Judy Vredenburgh, president and CEO of Big Brothers Big Sisters of America, (BBBS) which matches adult volunteer mentors with children aged six through 18, says that while the organization is known for its volunteer opportunities, it's not “broadly known as a place to donate.” ...