Despite the hype attached to the Internet, radio is fast gaining the attention of Wall Street. Broker reaction to the recent spin-off of the CBS radio division, Infinity Broadcasting, is proof that radio is on the rebound. But are PRs catching on as fast?
PRs have certainly been guilty of favoring print and TV, and they are ready to admit it. However, are they missing out on a big market when radio stations are building higher profiles and reaching for ...