The NBA labor dispute, which reports indicate could jeopardize the entire 2011-2012 season, is a communications nightmare. Beyond the obvious impact to the league, there are many other entities who will feel the sting of this work stoppage, which only exacerbates matters.
Let's start with the brands that partner with the NBA, many of whom have spent serious money and effort on those partnerships, buoyed by the belief that an association with an uber-popular sport can benefit them on ...